Logo- a
trademark, symbol, or name designed for easy
recognition
Seal- an emblem, hallmark or symbol used
as evidence of authenticity
Emblem- a distinctive design used as a symbol
Insignia- distinguishing marks of honor, office or
authority
Crest- a decorative heraldic
design
A
successful "identity graphic"
Evokes positive
emotional response
Is memorable
Is unique to you
Communicates the
tone of your business
Imparts credibility
Ogilvy on
graphic conventions in advertising
Advertising
people have an unconscious belief that advertisements
must look like advertisements. They have inherited
graphic conventions which telegraph to the reader, "This is only an advertisement. Skip it."
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